Netflix is rolling out a new advertising metric that it says shows the wide reach of its ad-supported subscription tier.

The streaming giant intends to institute a new measure for advertisers that tabulates how many of the 190 million monthly ...

Nearly half of Gen Z say that YouTube or social video platforms are their preferred entertainment platforms over traditional ...

The streamer is also testing interactive video ads and dynamic ad insertion, which will roll out globally in 2026 ...

Netflix is switching to a new metric to capture the scale of its ad-supported tier, announcing it now reaches 190 million monthly active viewers.

Netflix said on Wednesday that ads on its platform have reached over 190 million monthly active viewers (MAVs) globally, as ...

Netflix unveiled it has more than 190 million monthly active viewers watching commercials on Netflix, as the streamer aims to ...

U.S. consumers now spend 12 minutes trying to find programming, up from 10.5 minutes in 2023, as many report being ...

CNN seeks $6.99 per month or $69.99 a year, for the new content tier — its second attempt to build a subscription-based ...

Thieves streamer BrookeAB has opened up about how her mental health has improved since stepping away from the pressure of ...

Netflix Poland boss Łukasz Kłuskiewicz talked 'Heweliusz', 'High Water' and getting a vote of confidence from Ted Sarandos.