Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...

As a business executive who advises boards and leadership teams on navigating today’s volatile and disorienting communications landscape, I can confidently say that what we’re experiencing isn’t ...

In 2025, developing a successful SaaS go-to-market (GTM) strategy requires a blend of precision, adaptability, and a deep understanding of your target audience. By focusing on three core ...

With the rise of microservices and distributed architectures, "event-driven" design has moved from niche to mainstream in the .NET world. At the heart of this trend is messaging -- the glue that lets ...