NBC Sports NOW is a free 24/7 streaming channel from NBC Sports offering daily sports talk shows, live sports and highlights on Peacock, The Roku Channel, Pluto TV, Xumo and more. Our typical weekday programming includes talk shows with the biggest personalities in sports starting at 7 a.m. ET! Check out our all-star lineup:

The rollout of ESPN and Fox's new streaming services this week represents a landmark moment for the sports industry, one where fans can finally start to expect a better bang for their buck. Why it matters: Sports streaming was supposed to make it easier for fans to watch their favorite teams,

Streaming platforms have never been more critical in the life of a sports fan. The past several years have seen more sports go to streamers than ever before. Big tech companies have become entrenched in sports rights deals,

In today’s digital world, how we consume sports has drastically changed. Gone are the days when fans were bound to their televisions for live sports broadcasts. Now, thanks to streaming ...

The top sports streaming services differ depending on the sport. Rest assured, we've analyzed the options, covering everything from NFL to UFC fighting.

In short, live content is what captivates audiences. Now, these moments are increasingly migrating to streaming platforms. NBCUniversal hosted the first fully streamed Olympics in 2024.

With live news and sports now making their way to streaming, piece by piece, the Jenga puzzle of the cable bundle has started to destabilize.