Amazon has started placing QR code boxes that include its trademark smile logo into magazine advertisements, enabling Amazon mobile app users to scan the "SmileCode" to open Amazon product pages or ...

QR codes have popped up in plenty of creative places over the years. Amazon is now working on its own custom SmileCodes to allow scanning of codes from the Amazon app. Using proprietary codes allows ...

As Amazon increasingly blends the physical and digital worlds, it's latest move is an attempt to make magazines shoppable. It will be an interesting test of the concept, and its success could mean as ...