Shein is known for producing fashion at a pace that outstrips both trend cycles and consumer demand. Now, it’s taking things a step further by literally printing fashion. The Singapore-based fast-fashion giant is ramping up the production of printed denim.

Shein's store, which occupies 1,000 square metres on the sixth floor of the BHV and has created 50 jobs, has caused uproar among politicians including Paris mayor Anne Hidalgo, as well as retailers who say that Shein's business model has an unfair advantage and has eroded French high streets.

But fashionistas have embraced the new trend as the “denim leg warmers” pop up more and more on influencers’ Insta feeds. E-retailer Shein recently sparked controversy with its pair of high-waisted denim shorts, complete with matching denim leg ...

Bizarre skinny jeans from an ultra-fast fashion brand have raised eyebrows on social media, with many branding them a 'muffin top nightmare'. The $27.95 (AUD) Medium Wash Cut Out Tie Side Skinny Jeans from Shein are perhaps the website's most unflattering ...