While often used interchangeably, these two approaches — service design and experience design — possess distinct focuses and methodologies in CX. In the realm of user-centered design, two prominent ...

When Apple opened its first store in 2001, the company’s attention to design and customer satisfaction permeated the whole experience. The interior was adorned in slick wood and wrapped in glass to ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. This article dives into the happens-before ...

Looking at the mainstream practice of service design today, something is clearly not working. Over the past decade, service design has evolved into a commodified brand or product—one that has been ...

In this article, we will introduce what service design is and explain why without it, there cannot be a good customer experience. Over the years, the taxonomy of design has grown more and more ...

As a digital experience agency, we’re often brought in to consult on the customer experience (CX) aspects of digital transformation – helping companies think differently about user journeys, ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...