Journal of Managerial Issues, Vol. 29, No. 3, SPECIAL ISSUE: Contributions from the 2016 Marketing Research Conference, University of Texas – Arlington (Fall 2017), pp. 262-277 (16 pages) Direct sales ...

Consumers are a tribal bunch, and the groups they choose to belong to are significant to how those consumers view themselves and live their lives. Much the way they pick like-minded friends, consumers ...

American culture values the freedom to change and reinvent one's self. A new study, however, reveals that Americans who do change tend to report a lower sense of well-being. American culture values ...

In a marketplace echoing with an excess of choice, the whisper of the crowd often becomes the deciding voice. This voice, an invisible conductor of consumer behavior, is what we recognize as social ...

RESTON, Va.--(BUSINESS WIRE)--Transaction Network Services (TNS), in partnership with the Commonwealth Cyber Initiative (CCI), today published a concept paper on branded calling and its impact on ...