Additionally, if the sample size is too small or not representative, the results may not be generalizable to the broader population. Secondary research, often referred to as desk research, involves ...

This policy applies to activities that involve the secondary analysis of data (such as medical records, student records, data collected from previous studies, audio/video recordings, etc.) or ...

Forbes contributors publish independent expert analyses and insights. I help family offices solve next gen strategy & technology problems. We categorize market research into two main types: Primary ...