Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

Tim Cohn spotted that the Google Advertising Professionals Search is now live. It can be accessed at adwords.google.com/professionals/search and lets you search for ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...

Mobile searches have increased by 400 percent over the last three years. If you are not advertising on mobile, you are missing out on potential customers. Google Adwords remains the biggest search ...

Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon. We have seen this before, although ...

The Ultimate Guide to Google AdWords gives you winning strategies to boost your search engine ranking. Google AdWords may have rebranded itself as Google Ads, but the game remains the same: It's an ...

Are you getting too many invalid clicks in your Google AdWords account? How about "valid" clicks, but you know they are actually invalid? Both of these scenarios can be difficult and costly.

A new flavor of AdWords form extensions has been spotted. It’s a site search box, and according to Google, this test is related to the drop-down navigation extension seen in August. Users can perform ...

Google announced on Google+ and Google AdWords Help forums, quietly, that they now added support to use your YouTube video views to power your remarketing lists in your Google AdWords search campaigns ...

Our friend Eric Wolfram recently supplied us with some good news for Google AdWords customers. Eric has always wanted to add dynamic headlines to his AdWords placements so that when a potential ...