Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

For many years, social scientists have been interested in obtaining testable definitions of causality (Granger [12], Sims [28]). Recent works include those of Chamberlain [7] and Florens and Mouchart ...

Opinions expressed by Entrepreneur contributors are their own. If you run a business, you are likely aware of the importance of data. Nearly every company out there utilizes data to make decisions.