Although the two terms are often used interchangeably, sales plans and marketing plans are not identical. Marketing plans are all about identifying your business' target market and creating strategies ...

Sales. Every great business starts with sales (since without sales and revenue, you have no business.) And just as every great salesperson works from a solid sales plan, so does every great business.

Sales dashboards are analytic tools designed to allow your business to track, manage, and visualize valuable insights into how your team is performing during a given time period. There’s no point in ...

Opinions expressed by Entrepreneur contributors are their own. While a great product is the core of any business, a clear sales and marketing strategy is vital to growth and success. Ads, social media ...

The foundation of any company or organization is a well-thought-out and documented business plan. It informs every aspect of your business operations, including company identity, product development, ...

To maximize the return on a marketing plan, there need to be controls in place to monitor the plan's progress. As a marketing plan moves along, the controls are constantly analyzed to determine how ...