As business has moved into a tech-heavy global environment, executives have had to adapt and develop solutions to manage large lists of prospects and all of the pertinent data to help drive sales. In ...

Since being acquired by SAP back in 2013, hybris is keen to highlight that it isn't dying inside the enterprise software giant – it is making its mark with customer engagement. When SAP acquired ...

SAP today upgraded its Hybris Marketing Cloud offering with new features, including machine learning technologies for facial recognition and the Internet of Things (IoT), to help businesses reach ...

SAP's cloud computing revenues have topped €1 billion in a quarter for the first time, prompting the company to make bolder plans for markets like CRM. The European software giant said cloud ...

The global Customer Relationship Management market has been growing at a phenomenal pace over the past few years. According to Gartner, the CRM software market reached $26.3B in 2015, with an annual ...

Adobe has announced a new partnership SAP at its Digital Marketing Summit in Salt Lake City. The partnership will see SAP and Adobe invest joint development resources for additional product ...

Discover why Eloqua and Marketo lead Gartner's Magic Quadrant for CRM Lead Management and how they enhance CRM strategies. Eloqua and Marketo are the highest-ranking leaders in the June 2012 Gartner ...