Thanks to AdWords, savvy PPC advertisers already knew the benefits of being able to rotate ads evenly in order conduct genuine A/B tests for ad copy and to test KPIs other than CTR. Over the past six ...

SEO, PPC & AIO Guides » Your Complete Guide to PPC (Pay-Per-Click) Advertising » How to set up a paid search campaign » PPC ad rotation, scheduling and location setup options Chat with SearchBot Below ...

Microsoft adCenter came to being in the summer of 2006. Generally speaking the advertising platform was greeted with open arms, but there were a few areas that were lacking. One specific area of ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...

It feels like Google drops new AI-integrated features into its flagship ad platform, Google Ads, every month. It doesn’t help that every other search engine also adopts AI features with their own spin ...

PPC lives up to its name. It’s an online advertising strategy in which you only pay when people click on your ad. It’s often considered the “go to” method for online advertisers because they don’t ...