SEO moved beyond exact keyword matching long ago. These days, in order to rank, we need to create content that includes related concepts, satisfies intent and provides value. With such an important ...

Keyword research for creating content can make a tangible difference in your Google rankings. Anyone who works in content marketing knows that keyword research is crucial to ranking on Google and ...

In its latest analysis of U.S. adult user behavior, the Pew Research Center found that search, along with email, is “still top of the list of most popular online activities,” with 92% of all users ...

You may be able to come up with enough keyword ideas on which to base new content on your website for quite some time. However, competing sites can also be valuable sources for new keyword ideas. If a ...

Insurance-related keywords are the source of 24% of Google’s AdWords revenue, with the highest CPC coming in at a whopping $54.91, according to a study by search marketing company WordStream. The ...

Unsure what keywords to optimize for? Use these eight tips to ensure you're targeting the right keywords for your organic and paid search campaigns. Keyword research and targeting have been around as ...

Vice Media Group is calling on brands and agencies to make a change in their brand safety practices and to step up and support stories that cover current events, according to a press release the ...

Mobile app discovery continues to be a challenge for most developers. Quixey (across platforms) and Google (on Android) are trying to address that challenge by indexing deep links within apps. For its ...

They’re taking the “co” out of COVID. People are speaking with divorce lawyers and entering divorce-related searches on the internet much more this year than last year. “It’s really been nonstop these ...