I think it’s rare when someone sticks to the career they started with when they entered the workforce. It’s certainly not the case for me, as I’ve bounced around a bit between sales, marketing and ...

Although marketing and product development are often segregated within a business, the two department stand to benefit by communicating and working together. The marketing department is simply more ...

There are many areas of potential confusion and conflict between product management and portfolio marketing. While recommendations on roles and responsibilities exist, other factors are more important ...

Whenever I get into definitions of branding, I get angry letters back from marketing professors in Europe, who have very specific ideas of what everyone else should use as the definition. Where people ...

Welcome to the second installment of our series, “Predictions on Jobs,” in which our faculty share the latest trends in hiring across a variety of career fields. Today, we’re discussing tech and ...

Product positioning is an important element of a marketing plan. Product positioning is the process marketers use to determine how to best communicate their products' attributes to their target ...

If you design equipment or processes for the apparel, food or consumer packaged goods industries, you know that your customers’ success depends on staying ahead of the latest trends. This requirement ...