Avid is taking a page out of the Adobe playbook by shifting Pro Tools entirely to a subscription model. There's no longer an option to buy a perpetual license, which granted customers lifetime access ...

Reddit Pro tools for publishers is built with features designed to help publishers find and engage directly with knowledge ...

The name Pro Tools typically conjures feelings of love or hate–or, most often perhaps, anxiety. That might change soon, however, with the upcoming release of Pro Tools First, a free, less-intimidating ...

At the upcoming IBC 2025 show in Amsterdam, Avid will be showcasing new AI & Automation Innovations for Media Composer, Pro ...

Reddit debuts Pro tools to help publishers track stories, auto-import content, and tap into communities as referral traffic shifts.