Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Today we are going to do a deeper dive into the most difficult, yet ...

Understanding what consumers want and need — ideally, before they even do — is an ongoing imperative for marketers. Artificial intelligence (AI) could make that job much easier, especially with the ...

Predicting consumer behavior is a core responsibility for most marketers. Market research can help reveal consumer intentions, but penetrating the veil that protects actual consumer motivations from ...

As a data scientist, I love the above quote by this icon of America’s favorite pastime. But obviously he never heard of Big Data analytics! In this first installment of the Big Data & Customer ...

You store tons of data about your customers. You know their shopping habits, their preferred method of receiving marketing materials, and how many times they've called with a complaint. But how deeply ...

Predictive analytics is probably the hottest thing in marketing analytics right now. Predictive analytics go beyond describing consumer behavior to predicting how consumers will behave in the future ...

In-session marketing, a form of inbound marketing that attempts to analyze and influence web and app users’ purchasing decisions, is often challenging to implement. With so much competing for ...

Fashion trend forecasting helps companies predict which clothes will be popular in upcoming seasons. Traditionally, this has ...

If it’s a rainy day consumers are more likely to head to the cinema or they might be tempted to order in pizza and play video games at home. Understanding what consumers might or might not do under a ...

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