There’s a digital ad fraud outbreak – one that gobbles up roughly $14 billion in advertising spend and between 25 and 50% of ad spend per campaign. White Ops CEO and cofounder Michael Tiffany likens ...

What Is Blurred Advertising? Blurred advertising occurs when online advertisements to children blend into the surrounding content they are viewing.

Google faces a new lawsuit in Virginia alleging that the tech behemoth's dominance of online advertising amounts to a monopoly.

AI algorithms, if not properly monitored, can perpetuate harmful stereotypes or discriminate against certain groups. Additionally, data privacy and security are major concerns, as AI heavily ...

The future of adtech is something where you should see a direct return on your investment that benefits the brand, the customer and the partners.

In the world of online marketing, Google Ads and Facebook Ads are two standout platforms with distinct strengths and features. Understanding the differences between these advertising giants is ...

Welcome to the unregulated Wild West of online political advertising, where transparency is scarce and accountability is lacking.

Online casinos will investigate even more creative advertising techniques as technology develops to improve player acquisition and retention. Combining data-driven marketing, engaging ad styles, and ...

Sophie C. Boerman, Sanne Kruikemeier, Frederik J. Zuiderveen Borgesius, Online Behavioral Advertising, Journal of Advertising, Vol. 46, No. 3 (July-September 2017 ...