Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the ...

Nike's iconic Jordan Jumpman logo design is one of the best sports logos around, and the sportswear giant doesn't take kindly to imposters. Currently on its radar is Colorado's Skiman LLC, whose logo ...

Whether you are a life-long Nike enthusiast with a closet full of Air Force 1s, an occasional buyer who swears by their long-distance running leggings, or a couch potato who has never stepped foot in ...

Nike took their time before finally revealing Indiana Fever superstar Caitlin Clark’s signature logo. It was in April 2024 ...

COLUMBIA — On Saturday, Nike revealed the next step in South Carolina women's basketball legend and WNBA MVP A'ja Wilson's new signature shoe. It didn't take long for criticism to roll in. In a since ...

WNBA superstar A’ja Wilson has been on a historic scoring and rebounding tear for the Las Vegas Aces in 2024. Many sports pundits believe Wilson is playing better than she did during her successful ...