Some brands seem to have all the luck — a niche that is inherently appealing and exciting to a widespread group of people. But not every niche has instant mass appeal. Businesses that do things like ...

Real estate brokering is a highly competitive business. Breaking into it is difficult, to say the least. In fact, it's commonly shared that 87% of new real estate agents fail within the first five ...

Niche branding is like being the best secret hangout spot in town — It’s exclusive but welcoming. Niche versus mainstream. A debate that happens at almost any startup or brand. Do we want to go after ...