The marketing measurement plan is a powerful framework that helps businesses map the inputs for accurate, strategically aligned data.

By following the AI Maturity Model, companies can systematically integrate AI into their marketing strategies and harness its full potential.

Google on March 7 announced the launch of Meridian, an open-source marketing mix model (MMM) that aims to provide marketers with the foundation for comprehensive, privacy-durable measurement.

The guide to how RIAs and financial advisors should create a marketing plan and marketing strategy to win prospective wealth management clients ...

While AI's prowess in content creation, especially video, introduces a new era of personalized engagement, we're still navigating its full spectrum of capabilities.

In her address, Zhiheng unpacked the value, underlying logic, and success drivers of "seeding"—a model originating organically in Xiaohongshu's vibrant community, where users share real ...