Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

Marketing automation platforms are powerful tools that help you segment your audience, trigger actions based on their behavior, and measure your campaign's impact. Our top, tested picks will help you ...

Tekpon is an online marketplace connecting businesses with the software solutions they need to thrive in today's digital landscape. With a focus on innovation, quality, and transparency, Tekpon offers ...

You've heard of marketing automation. But what is it, and how does it work? Here's everything you need to know about marketing automation. You need marketing automation. Marketing automation has ...

Many companies still handle most sales tasks manually, which consumes a lot of time, resources, energy and money. With marketing automation, you can lower costs and allocate resources to a big extent ...

Customer engagement startup Pathlight today rebranded as Echo AI and introduced new features for its flagship software platform. The company, which is incorporated as TTSF Inc., is backed by $35 ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Amazon and Zeta Global announced an advancement in ...

The partnership helps home service businesses boost their Google rankings, earn more 5-star reviews, and turn customer trust ...

Seattle-based marketing technology company Banzai International plans to acquire Act-On Software, a Portland, Ore.-based company that sells marketing automation software. Founded in 2008, Act-On ...

Banzai International, Inc. has announced its agreement to acquire Act-On Software Inc., a marketing automation platform, for a total of $53.2 million. Act-On offers an AI-powered marketing solution ...