For Marketo, this represents a "significant acquisition that will help Marketo deliver a better product for multi-channel behavioral marketing, which is a strategy that I have been advocating for more ...

No other marketing automation or social media marketing product offers this degree of synergy between social campaigns and traditional digital and offline marketing activities. Add a Word-of-Mouth ...

It's probably too early to tell if Marketo's latest customer experience-driven offering will be a slam dunk. But it isn't hurting the company. On the heels of its latest major platform announcement -- ...

Hubspot is the number one deployed marketing automation system on the planet. However, Marketo has top market share for companies with websites in the Alexa top 100,000 — and the top 10,000, and the ...

AdExchanger: Is there a connection between the audience buying world and the marketing automation space? PF: Too little, at this point – audience and audience acquisition have become such a ...

Marketing automation vendor Marketo has filed for a $75 million IPO, adding fuel to speculation on whether it will soon be snapped up in an acquisition. From 2010 to 2012, Marketo’s revenue grew from ...

Curious about the endless capabilities Marketo can offer you? Join Michel Holland, senior solutions consultant at Marketo, for this in-depth demo where you'll see their marketing automation platform ...

Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal. The news ...

Adobe Systems Inc. today said it has acquired San Francisco-based marketing automation software firm Marketo Inc. for $4.75 billion, a week after rumors emerged the companies were in talks about a ...

Marketo President and CEO Phil Fernandez has announced that Marketo is ushering in a new era of marketing automation with the launch of Marketo Social Marketing, a suite of powerful and easy-to-use ...