American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

JCPenney today (April 17) launched a new loyalty program that could deliver half a billion dollars to its consumers, per details shared with Marketing Dive, representing another major investment by ...

Employee loyalty is a two-way street that benefits both the employee and company. The employee benefits by feeling involved in the success of the company and being rewarded for hard work. The company ...

The fast food industry in the United States is forecasted to exceed $223 billion by 2020. Quick-serve restaurants (QSRs) face increasing competition and pressure to get and keep loyal customers, and ...

Uber One program boosts user engagement, bookings Company announces $20 billion stock buyback program Uber projects Q3 bookings above estimates Aug 6 (Reuters) - Uber (UBER.N), opens new tab unveiled ...

Your competitors will take every opportunity to lure your customers away with promises of better deals and more perks. Your regular customers are likely your most significant profit source, so it’s ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

I had a birthday last week, and it was a great birthday -- with email greetings and Facebook posts galore. I even got a few communications from companies that I do business with. I got a card from my ...

More people than ever before are online while on the go. In fact, the growth of broadband in the home has actually slowed. A full 20% of Americans primarily use their smartphones instead of having ...

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...