Before getting into the more detailed elements of a local PPC (pay-per-click) account and why it is important, you need to know what a local PPC account is. This type of PPC account targets customers ...

Don’t settle for another dull recap. Deliver PPC QBRs that highlight impact, engage stakeholders, and drive next-quarter ...

In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account efficiencies. Landing pages are a no-brainer strategy ...

Here's how AI automation and tools like Cursor help scale PPC campaigns with smarter scripts, data integration, and custom ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...