Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. “Should we post this expert-led content on LinkedIn or the ...

Last year, LinkedIn announced that anyone (not just people deemed as “influencers”) could publish on its blog platform, allowing every professional the opportunity to get his or her voice and work out ...

That’s how many people viewed my blog content on LinkedIn last year. Those 16 million page views led to 300,000 followers, thousands of sales leads and books sold and more than $1 million of revenue.

With 277 million users and counting, LinkedIn has become the definitive business networking site. If you're just using the site as a place to keep your resume online, however, then you're missing out ...