Post-production lives and breathes structured feedback. From dailies to rough cuts, fine cuts, colour passes, and final ...

One recent Saturday I put clothes in the dryer before heading out for a bike ride with my kids. I pressed the Start button. Nothing happened. I checked the knobs, opened and closed the dryer door.

Knowing what worked, why it worked and how to apply those insights can help teams design campaigns that resonate and drive ...

Copyright© 2022 by Susan Linn. This excerpt originally appeared in “Who's Raising the Kids?: Big Tech, Big Business, and the Lives of Children,” published by The ...

A marketing makeover is underway. Machine learning is shaking up standard practices and enabling radical improvements around personalization, customer segmentation, and campaign performance. For early ...

Marketing has been evolving from a discipline based on gut instincts to one relying on empirical data. In fact, marketing today is almost completely driven by data, and companies are collecting oceans ...

Founder of Prosh Marketing, a Fractional CMO & Marketing Strategy Agency that helps Startups & SMBs build marketing teams and go to market. I started my marketing career working at global technology ...

The value of your data is only as good as it is actionable. As the amount of data collected grows companies need assistance to help them gain insights. The value of your data is only as good as the ...

When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology ...

Advances in machine learning and AI are revolutionizing all aspects of business and industry, but most marketers have only scratched the surface of the potential applications of this technology. In ...

Recently, quick-service restaurants are feeling more and more pressure to stay relevant in a highly competitive industry. Some brands are turning to one of digital marketing’s biggest assets, machine ...