Landing pages have become the Omega-3's of Web marketing: If you're not using them and optimizing them ad infinitum, you're squandering your online ad dollars. Or so the landing page optimization ...

Video is one of the best forms of media to engage your audience and tell stories about your brand, and having a landing page video can increase conversion by as much as 80%. But increasing your ...

Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce. The report was ...