A classification technique called Learning to Rank (LTR) is used to perfect search results based on things like actual usage patterns. LTR isn’t an algorithm unto itself. The actual ranking is ...

Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search.

Know the ill-effects of chasing and tricking Google’s algorithm to save your brand's reputation from Google penalties. There's also a bonus involved!

If your online content needs tweaking to appeal to Google's search engine using traditional SEO, newly available information from a massive security breach may be a treasure trove.

This is a very powerful asymmetry: Anyone can notice a change in search results, but it’s extremely difficult to prove what caused it. That gives algorithm designers immense deniability.

Google is involved in a lawsuit that has the potential to result in the company revealing its long-guarded algorithm secrets.

Exclusive: How Google’s Algorithm Rules the Web from Wired has an excellent and detailed look at the evolution Google's search algorithm over the years.

Racial discrimination by algorithms or by people is harmful — but that’s where the similarities end.