Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May.

Digital content consumption has transformed completely. Most social video views in the UK now happen without sound. Platforms ...

Yes, Instagram’s getting even more ads, and they’ll show up when you tap into a post on Instagram’s search results page and start scrolling. Yes, Instagram’s getting even more ads, and they’ll show up ...

Instagram and Facebook users in Europe now have a choice to opt out of targeted ads if they pay for a monthly subscription. Starting in March, an additional monthly fee of €6 ($6.37) on the web and €8 ...

Instagram has shut down a program that paid creators for ads placed on their profiles. Meta began testing the program in 2022. Instagram has launched several creator-monetization tests since 2020 — ...