Introducing a new product can be as challenging as it is exciting. With an ever-increasing array of choices and distractions, grabbing and holding a customer's attention is paramount. The right ...

The benefits of youth have often been touted as resiliency, adaptability and optimism. We are certainly seeing this play out in Gen Z and Millennial behavior across America right now. And this isn’t ...

Retailers can realize several benefits by addressing the inefficiencies in their strategies. A big hurdle for many convenience store retailers is spotting the sneaky "margin creep" and "revenue creep" ...

Symphony RetailAI's Jonathan Tye-Walker knows what a dumb promotional offer looks like: It looks, for example, like the baby-product coupons his partner receives from one local grocer, despite the ...

Ahead of Earth Day on April 22, Apple plans to launch an in-store promotion that offers customers 10% off select Apple accessories when they bring in old electronics for free recycling, according to ...

Wrigley, a subsidiary of Mars, Inc., has launched its latest in-store promotion, in partnership with Marvel. The “Originals versus Sours” promotion encourages consumers to choose sides with Iron Man ...

The Paper Store lost margin from shoppers doubling up on promotions. Its new point-of-sale system reduces promotion confusion, makes its operational team more efficient and keeps shoppers moving ...

With tariffs increasing pricing on select industries and items, this could influence consumers to revisit brick-and-mortar stores for the best possible deals while also avoiding delivery fees. This is ...

In this era where the diving line between online and in-person shopping continues to get blurrier, customers assume there's consistency between the prices they see online for store pickup would be the ...