Once upon a time branding identity was an add-on for SMEs, now it’s an absolute ‘must have’ for every business no matter the size. What’s made the difference? Social media, without a doubt. There are ...

Do you know that Instagram aesthetic is effective in establishing your brand? Do you want to learn how to use your Instagram aesthetic to create a brand identity? Instagram is proving itself to be a ...

Working on your big startup idea, securing finance and finding those first core team members are all time-consuming tasks.

If you own or manage a business, you’re probably familiar with branding. But not as many leaders are aware of their brand identity and how it impacts their business. While the difference between ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

Sahil Gandhi, brand strategist and cofounder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Everyone wants to become a brand. It’s not even limited to ...

As content demands increase, it can become easy to put brand consistency aside. But you don't have to compromise brand to scale content production. Discover how to build and maintain a strong brand ...

This is because a brand transcends a mere trademark–it represents a covenant of consistency, quality, and experience. Products have life cycles. Brands outlive products. Brands are valuable and drive ...

Tiffany & Co. has its robin’s egg blue. Christian Louboutin shoes have blood-red bottoms. Barbie sports a striking magenta that, thanks to a Herculean marketing blitz for the upcoming movie, now ...

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...