While some businesses grow through brilliant integrated marketing strategies, others are able to maintain a high level of success mainly through word-of-mouth referrals. Personal referrals are serious ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Our daily routines are digitized in all aspects - from cooking and cleaning to finding the best restaurants and planning vacations. There's no denying that technology makes life easier, but in the ...

If you are enrolling prospects to become clients, the ultimate step is a signed agreement and collecting your first payment. If you are enrolling prospects to become high-paying clients, the ultimate ...

When I started in the financial services industry I focused on building a customer base. My main concern was satisfying my customers’ wants and needs while making the sale. Once I had been in the ...

Research shows that clients who are engaged are more loyal, more profitable and more likely to provide referrals than other clients. To engage your clients, you must focus on what’s important to them ...

Opinions expressed by Entrepreneur contributors are their own. When I think of branding, my inner journalist relates the word to the concept of storytelling. Effective branding takes prospects on a ...

If you'd like to incentivize your team, you may consider introducing key performance indicator-based bonuses as part of your ...

Opinions expressed by Entrepreneur contributors are their own. In today’s world of speedy communication, people skills (also known as emotional intelligence) are becoming more important. I run a ...

Video executive summaries are a great tool for closing the loop on each client’s tax return and for refreshing your memory when it’s time for their mid-year review. In my previous column, I described ...