Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

A new beta spotted in Google Ads, dubbed “Ad Group setting for AI Max,” is giving advertisers a preview of Google’s next major move – broadening search targeting at ad group level with less reliance ...

Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Google has released version 22 of the API, this is a major release with dozens of updates. Updates include smart bidding exploration expansion, improvements to DemandGen, PMax campaigns, App campaigns ...

Enhanced Conversion can help to supercharge your Google Ads performance. Find out how first-party data can boost your paid campaigns. The convergence of rising privacy concerns and regulation ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...