Chances are, you wouldn’t set out on a road trip without mapping your route (at least those of us old enough to remember a time before Google Maps). A marketing strategy for your business functions in ...

B2B marketers are suffering from a costly disconnect between their long-term strategies and day-to-day tactical activities, according to a recent national study. The study, conducted by DemandBase ...

“Doug, we need a strategic plan for IT.” Over my career as a CIO in a number of Fortune 100 companies, I heard and dreaded those words many times. I knew they would launch a largely useless effort ...

Connecticut Children’s Medical Center in Hartford has begun a five-year strategic plan to enhance its position in the marketplace, according to a Hartford Business report. The hospital is working to ...

Just like planning the perfect weekend in a new city, backward induction lets you navigate your CX strategy with intention.

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

While most companies with revenue of $1 billion or more annually have set energy or environmental sustainability policies and goals, just 34 percent are accomplishing what they set out to do, ...