The tension between generations isn't necessarily about "right" or "wrong"—it's about the tools we were given to navigate the ...

Generational habits matter. Each generation communicates differently, so brands must avoid a one-size-fits-all strategy to build lasting loyalty. AI comfort varies. Younger customers welcome AI-driven ...

Forbes contributors publish independent expert analyses and insights. Tess Brigham (MFT, BCC) covers mental health in the workplace. Imagine this: Sarah, a Gen Z project coordinator, wraps up her ...

SEATTLE — Raised among smartphones and social media — our youngest generation's language and slang has become one of the most challenging to understand — and at times, it's creating a communication ...

When Rahul (name changed) decided, in 2022, to quit his job at a global technology company in Hyderabad, which he landed ...