Is finding a way for marketers to beat commercial-zapping DVRs and helping networks to cure the distressed state of TV comedy so simple that a caveman could do it? ABC's decision last week to ...

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

The creature is ubiquitous, one of the most easily recognizable characters on the planet. It should be: GEICO Insurance spends an estimated $1 billion a year on advertising, in large part to make ...

One day, in the great land of America, a few businessmen got together and said, “Folks, we all work for Geico and want them to succeed. Let’s do some branding.” “How can we make them succeed with ...

GEICO's ad campaign featuring cavemen became iconic, but what happened to the first actor behind that overgrown facial hair and overhanging brow?

Beginning as early as next week, motorists crossing the George Washington Bridge and traveling the New Jersey Turnpike will be greeted by "Drive Safely" messages and the Web address for Geico Corp.

The GEICO lizard was created in a stroke of advertising genius in 1999 by the Martin Agency in Richmond, Virginia. The company was working with GEICO to find a hot new mascot, and the gecko came about ...

The GEICO gecko made a new appearance on Long Island. This time, though, the little green fellow took over a Commack property as the insurance firm opened its first Long Island local office this week.