The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

One day, in the great land of America, a few businessmen got together and said, “Folks, we all work for Geico and want them to succeed. Let’s do some branding.” “How can we make them succeed with ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

In an era where attention spans dwindle and content consumption patterns evolve, brands are seeking new avenues to engage audiences beyond traditional advertising formats. However, crafting ...

GEICO's ad campaign featuring cavemen became iconic, but what happened to the first actor behind that overgrown facial hair and overhanging brow?

Geico is partnering with Disney's Marvel Studios to promote the upcoming Guardians of the Galaxy Vol. 2 movie, due out May 5 in the U.S. Developed with Geico's creative AOR The Martin Agency and media ...