In some areas of marketing, relying too much on automation with a “set it and forget it” approach can weaken strategy, ...

Cringe marketing flips everything we were taught about good branding on its head. It leans into rough edits, awkward timing, ...

As third-party cookies come to an end, brands are focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. Although ...

Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up! Let's dive into Episode 53 of the Marketing Smarts Live Show ...

The nature of marketing communication comes down to one thing –– influencing your target market so consumers feel enthusiastic about what your company offers. Without marketing communication, ...

Tik-Tok, Instagram Reels, Facebook Stories and now YouTube Shorts…we all know video content is great for connecting on social media. In 2021, for example, brands spent more than $49.5 billion on video ...

(By Buzz Knight) I think it’s important from time to time to step away from what we are familiar with and open our eyes with curiosity to new ways of thinking. There is a new wave of marketing when it ...

The Entrepreneur website says word-of-mouth marketing is important for every business. Word of mouth is a free form of advertising in which satisfied customers tell others about a company, product or ...