Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 2,000 law firms with their websites and marketing. Law firms can use blogs as critical tools to establish thought ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason Hall Thanks to ...

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

Many digital marketing studies show that long form content is more effective than short content. But here are a few reasons why it's not always the case. There’s a ton of free information about online ...

Meet Sonya: A content marketer who’s keen on all the latest fads, like snappy tweets and seven-second TikTok videos. With all that 7-second content consumption, it’s no wonder Sonya is hesitant to ...

Influencers have been turning to different forms of long-form writing, like newsletters and blogs. Building community on social media has been a struggle for many creators. Writing can also be a smart ...

Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...

I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...

The common wisdom about marketing is that people are busier than ever, have short attention spans, and are riddled with ADD – therefore, the only kind of marketing that can work must be concise, clear ...

Long-form content is effective... but producing it is time-consuming. And our most precious resource as marketers is time. We have only a fixed amount each day. So, what does a busy content marketer ...