Here's how to write a case study that showcases the benefits of your product or service and turn visitors into buyers, clients, or customers. Anyone can write nice things about their own brand. But ...

When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to ...

Hyperke Growth Partners has released detailed case study results demonstrating how direct-to-consumer brands can secure hundreds of retail placement opportunities through systematic outreach to ...

The classic and most frequent mistake is to assume that a formula for the licensing or franchising of a brand in one market will work equally well, unamended and unadapted, in another market. This is ...

A substantial majority of a part’s cost (70% or more) is effectively locked in once a design is finalized. How can a design engineer truly predict the most important cost drivers of a particular ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

With all of the buzz about Social Media Marketing, I think too many companies overlook the importance of having a rock solid technical structure (SEO-wise). Sure, Social Media Marketing is important, ...

The IAEA has launched a Nuclear Supply Chain Toolkit to support countries in coordinating among regulators, technical support organizations, owner/operators of nuclear facilities and their suppliers.