The Meta Quest 3 offers some of the best gaming experiences VR has to offer, and these are my five top VR games of 2025, from the action-packed Marvel's Deadpool VR to the mysterious Ghost Town.

I witnessed a rare thing yesterday – a virtual reality product designed specifically for use in a B2B environment. And not just at a trade show. You may have noticed that the hype about VR went into ...

Download this free collection of case studies to learn how top B2B brands are deploying virtual and augmented reality in marketing to great effect B2B marketing has been talking about the ...

A hands-on look at UEVR, the Unreal Engine mod that's not just putting 'flat' games into VR headsets - it's making them fully ...

As digital commerce continues to dominate the market and the influence of traditional high-street retail has lessened, it’s clear that consumer behaviours and shopping expectations have profoundly ...

The days of going to a store to shop or browsing online may soon be over. Virtual reality technology has the power to transform the shopping experience. From transporting customers to another world to ...

Photo courtesy of Groove Jones. Is virtual reality ready for prime time in retail? The truth is, some may argue yes and others may argue no. The technology — which is a computer-generated simulation ...

In games, nothing breaks player flow like a loading screen, and in virtual reality this problem is amplified tenfold. ‘Presence’ or ‘immersion’, the magical yet fragile feeling of ‘being there’, is ...

The water is rising. Wind roars through your ears and you can feel the rooftop underneath your feet shake. In every direction you look, the flood waters are slowly creeping up. Through the driving ...

There is a debate around VR’s status as transformative medium or gimmick. Stakeholders use revenue and audience figures to measure success, though this is clearly premature. There are only 43 million ...