SEO isn’t just about tactics – it’s about setting the right goals, crafting a strategic vision, and executing a clear plan.

One of the biggest logjams in strategic planning occurs when the process begins without any agreement on how decisions will be made.

For example, if your REP strategy aims to reach a more diverse audience, you might collect and analyze demographic data to understand the current composition of your supporters.

Too many organizations are failing because they fail to plan. Your mission, vision, values, and objectives need to be clearly articulated and lived.

For integrators, a business plan with four to six strategic bets across the functional areas strike an appropriate balance.

In my experience, this step requires creating a strategic plan that is driven by your mission—preferably detailing at least five years of activities and goals.

Where to Find Hundreds of Business-Plan Examples These samples will be incredibly helpful to you as you begin writing your own business plan.

A contingency is a potential negative event that may occur in the future, such as a natural disaster, fraudulent activity, or ...

Rose Ors: Is scenario planning part of the strategy process or a separate exercise? Bjarne Tellmann: Strategic and scenario planning are separate exercises that can be done in tandem.

Strategy is what we say we will do, but it also is about the cumulative effect of what we have done. For intentional strategy formation, involving key stakeholders is important, if not essential.