We’ve all attended numerous marketing conferences over the years—some good, some forgettable, and a rare few that genuinely ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. This article was co-written with my colleague and fellow Forbes Technology Council member, ...

Great marketing extends well beyond the most recognizable elements — logos, taglines, creative, messaging, positioning and, yes, even beyond content. The best marketing cultivates experiences across ...

In-person events are back, baby, and Vendelux’s AI-powered event intelligence platform tells event marketers which important people will be at which event. The company was started by two former ...

B2B events, which make up an average of 12% of all B2B marketing expenditures, are the largest component of an organization’s yearly marketing budget, according to Forrester Research. The net value ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...