Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

Events such as exhibitions and seminars are an important marketing tool for small businesses, enabling you to communicate with customers and prospects in an environment that you control. To create a ...

Experiential event marketing has become a pivotal element in integrated marketing plans, not just for Fortune 100 companies, but for businesses of all sizes. It plays a critical role in spreading ...

Business today primarily happens in a digital environment, leaving people hungry for authentic, in-person experiences. Event marketers have the unique opportunity to capitalize on this appetite for ...

We’ve all attended numerous marketing conferences over the years—some good, some forgettable, and a rare few that genuinely ...

When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. There are definitely best-practices ...

DIRECT MARKETERS are adept at trade show marketing. We know how to select the shows that our prospects are likely to attend. We set up plenty of meetings with customers and prospects. We conduct ...

For acquiring leads and doing business, there is no substitute for the value of face-to-face events. That's why, prior to the COVID-19 pandemic, meetings and events commanded 25-30% of B2B marketing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. From the steam engine to the introduction of robots to the assembly process, technology has ...

You’ve set the date. You’ve booked the venue. Now all you need is to get people to show up. Anxious? Maybe just a little? Well, don’t be. Marketers are scheduled to spend over 540 billion dollars ...

Planning an event can be a daunting process, especially if it's not something you do all the time—but many members of the Northwestern Engineering community are often asked to assist in planning ...

The five-day global event will bring together more than 40 renowned marketing leaders and feature over 50 sessions ...