Ford, F-150 and Electric
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Ford executives are reportedly weighing whether to discontinue the all-electric F-150 Lightning pickup, just a few years after the truck launched in 2022.
But as the WSJ notes, Ford's EV sales have declined in the wake of the electric tax credit going away. Total EV sales dropped 24% in October, and the Lightning has been known as a costly loss-leader for years. And now, it may no longer be useful for Ford to keep around at all.
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Ford Might Have Just Pulled The Plug On Its Electric Dream
The best-selling electric pickup truck faces an uncertain future as Ford considers ending production. What's behind this surprising decision?
The Ford F-150 Lightning and the Tesla Cybertruck are the two best-selling electric pickup trucks in the U.S. and emotions run very high when comparing them.