Seven-time champion, Tom Brady, joins The Duracell Scientist to prove that Power Boost Ingredients are the difference maker in Duracell's first-ever Big Game ad spot. (Photo: Business Wire) The brand ...

Duracell and Energizer are the world's leading premium battery brands, but what does Consumer Reports have to say about which ...

Duracell in LaGrange has evolved over the years, but still strives to provide reliable and durable batteries for consumers.

Reviewers of Tom Brady‘s announcing performance during his inaugural season as an analyst have called him “wooden” and ...

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

Remember Duracell’s PowerCheck? The idea was that a strip built into the battery would show if the battery was good or not. Sure, you could always get a meter or a dedicated battery tester — but ...

ATLANTA — Battery manufacturer Duracell will establish its new global headquarters for research and development at Science Square in Atlanta, investing approximately $56 million and creating 110 jobs, ...

Duracell filed a complaint in federal court in Manhattan last week over Energizer’s claim in an ad that its Max batteries last longer than Duracell Power Boost batteries. Energizer and Duracell ...

Costco's sells some of the world's most popular products under its Kirkland Signature brand, including batteries from one of ...

CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked viewers when seven-time ...