Purdue Pharma first released OxyContin, an opioid painkiller, in 1996. Other drugmakers followed, and scores of Americans got hooked on the highly addictive pills. In 2010 Purdue reformulated ...
Graphs and formulas say "Science!" to consumers, so much so that simply seeing claims about a new drug that were accompanied by data visualizations made people more likely to believe the claims. The ...