Generating a keyword portfolio is so much more than knowing your brand and products. It means putting in the work to better understand your digital ecosystem — what space you fill, who else is in that ...

In the business plan of every small enterprise is a section analyzing the competitive environment. The competitive environment encompasses all the external factors that compete with the services or ...

Opinions expressed by Entrepreneur contributors are their own. I’m going to stick my neck out here and make a bold statement: Most entrepreneurs and small-business owners look at their competition ...

This article is written by product strategy expert Des Traynor, co-founder, and CSO of Intercom. If you’d like to hear from Des or many other experts behind the growth of the world’s most successful ...

Opinions expressed by Entrepreneur contributors are their own. “We don’t have any competitors.” It’s a line I hear often from clients, and it always gives me pause. It’s technically possible that your ...

The app market is robust and growing. The App Store and Google Play currently offer 2.0 and 3.8 million apps respectively, and mobile apps are expected to generate about 189 billion dollars in revenue ...

Conflict occurs when two or people have contradictory opinions. Conflict often arises during periods of change when people feel threatened or uncertain about the future. Inevitably, conflict happens ...