Marketing is the business discipline concerned with developing brands, informing the public about products and services, convincing consumers to buy specific products, facilitating transactions and ...

Although marketing and product development are often segregated within a business, the two department stand to benefit by communicating and working together. The marketing department is simply more ...

Law firms should unleash their marketing & business development teams to seize critical opportunities in the post-pandemic legal environment. For most law firms, 2022 was a rollercoaster year, with ...

Spotify this morning announced a global, multi-year licensing agreement with Universal Music Group, which secures the label’s catalog for streaming rights but also signs it on to be an early adopter ...

EXCLUSIVE: Watermelon Pictures – which was launched in 2024 by siblings Hamza Ali and Badie Ali with its roots in Palestinian culture and to amplify underrepresented filmmakers – continues to expand.

The overcrowded and highly competitive Internet marketplace demands that marketers and entrepreneurs approach online marketing seriously and arm themselves with essential knowledge of people, ...